I like it because you set your own deadline and go at your own pace. You have more control.
Unfortunately this means that you have to do more things by yourself since you’re not backed by a traditional publishing house and you don’t get some of the benefits: the team working 24/7 to make your book absolutely fantastic; the guidance; the PR service; etc.
Promotion (A.K.A. Hear Me ROAR!)
And sometimes it is which makes it more difficult for good writers to be recognized. People have already given up looking for the light at the end of a tumultuous, head-ache inducing and typo-ridden tunnel before they reach you. The good side of this is that when they do find a good writer, they are more apt to embrace and treat him/her like the only stream in a desert. I like that description because good writers are like rainfall in a drought: they only come once in a while and you have to cherish them while they last.
Self-publishing has a calming effect because it takes time. Time to build up a fan base, prestige, and a good reputation. Believe me, no one becomes an overnight sensation. It is the culmination of years of hard work, determination, and perseverance. It tires you out, sharpening you into a steel rod able to withstand that waiting period and whatever obstacles life throws at you.
Why is this a good thing? It weeds out the posers from those truly committed. It makes a writer stronger. I’ll roughly translate a proverb from my country: what you don’t want in wealth, you leave behind in poverty. Apply this to your writing: strengthen your weak point now so that you present only your best to the world.
Still here? Great! (A.K.A. The Steeper the Risk, the Higher the Rewards)
I cannot sufficiently stress the importance of experience. Veni, vidi, vici! I came, I saw, I conquered! You’ve been there; you’ve done it; no one can pull the wool over your eyes. When you open your mouth, you know what you are talking about and people know that instantly.
Finally (A.K.A Shameless Self-Promotion Time)
I currently publish on Amazon, Kobo and Barnes and Noble. I have two books (a short-story and a poem collection--on Amazon, Kobo, and Barnes and Noble-- categories which do not command a large portion of market profits) published and I’m working on a third. I’m doing this not for the money but because I love it. I would advise you to read APE: Author, Publisher, Entrepreneur before moving on.
Work hard now so you can play later,